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Festive sponsorship opportunity on Sky Media for 'Christmas 24'

Provided by Sky Media
Sky Media & Universal Networks offer an advertiser the chance to be a part of the channel's dedicated Christmas 24 film line up.

Tell us about the Opportunity / What is it?

Sky Media and Universal Networks International present an advertiser the exciting chance to sponsor a festive affiliation on 'Christmas 24'. From 12th November to 31st December, Movies 24 becomes 'Christmas 24' providing families back to back christmas movie entertainment. The line up will include popular film titles, like: Miracle in Manhattan, Scrooge, Deck the Halls, Mr. St. Nick and many more.

What is the Marketing Objective?

Brand association.

How does it work?

The advertiser will have an exclusive advertising package over the 24 day period, presenting the advertiser brand exposure, around a total of 549 Christmas Films, amounting to 4,392 Sponsorship credits! This is the perfect complement to any Christmas campaign. The package can be broken down into: Opening Credit: 1 x 15 seconds; Break Bumpers: 2 x 5 seconds per centre break; Closing Credit: 1 x 15 second credit. (There are normally - 3 centre breaks per 1 hour episode).

Who's used it in the past?

Contact Sky Media.

Features / Benefits

Sky Media's 'Movies 24' is the third biggest film channel in the UK, boasting a 14 million reach. We've done our research - viewers tuning into 'Movies 24' are more likely to: Own their own widescreen TVs, PC or Apple Mac; Enjoy gambling / betting and bingo; Consume tabloid press and hold a high interest in football.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kDistributed within 14 million homes.
All adultsFemale
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
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