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FHM - Music TV

Provided by Bauer Media
Music TV done only the way FHM can! This is the TV platform of the successful magazine and online brand.

Tell us about the Opportunity / What is it?

Targeting men with a high disposable income on TV. A real chance to capitalise on the success of the FHM brand. FHM is currently the biggest selling men's monthly magazine and the biggest men's lifestyle site in Europe. It strengthens FHM's Cross Media proposition.

What is the Marketing Objective?

An excellent way of reaching young men in a new and innovative way. Population reach: huge footfall = massive branding opportunity.

How does it work?

FHM takes FHM's core values of: 'Funny, Sexy, Useful' and translates them to a new platform. It shows the best in music, videos gadgets and fashion - it is not just girls, girls, girls. The schedule is split into 30-minute themes. Examples: Good Girls, sexiest video, gangsters, ultimate cult video etc. It is the most interactive of all our channels, and includes some of the biggest FHM ideas: High Street Honeys and 100 Sexiest

Who's used it in the past?

This is a brand new opportunity.

Features / Benefits

FHM Music TV plays the videos with the sexiest girls, the best new music around and everything you need to know about plus those favourite cult classics. It is a highly targeted way of advertising; it is the only music channel with a distinctly alpha male appeal. FHM's 100 sexiest videos made FHM the 8th most watched channel in all multi-channels, showing that the big ticket ideas translate with Success onto TV.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details620,000 16-34's and 326,000 men weekly.
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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