This idea is archived - Various channels/sections on website

Provided by Bauer Media
Target 1.8 million unique users every month through strategic association with specific content within

Tell us about the Opportunity / What is it?

Using a client's logos, imagery and (where applicable) relevant content, our editorial team integrate the client into every page of a channel, forging a high-profile association with the content. Additional facets featured in channel sponsorship packages are advertorial inclusions in the weekly FHM Email and directional media such as banners, overlayz and MPUs and also interstitials. Production can be done in house if clients do not have any creative.

What is the Marketing Objective?

To forge an association with certain types of editorial content -To raise brand awareness in the male market -Direct response and data capture -To stream video

How does it work?

The user clicks through to the channel from either a permanent client-branded button on the homepage of or a number of other points (newsletter, directional media, competition area). This then launches the interstitial leading to the channel homepage, which is client-branded, as with all pages on the channel. There is also the opportunity for integrated content.

Who's used it in the past?

Current and recent channel sponsors include Sony Playstation2, Heineken, United International Pictures, Nivea for Men, Lynx.

Features / Benefits

Channel sponsorship on provides a highly effective yet relatively inexpensive way to target huge male audiences, while associating with specific editorial. This not only drives brand awareness but also builds strong brand equity and values. It is a forward-thinking, easy and flexible way to speak to highly captivated male audiences.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k18-34 males 1.8m site users month
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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