This idea is archived

Food Challenge on UKTV Food

Provided by ids
Favourite chefs and fabulous cooks hone their skills in the battle to be at the cutting edge of culinary genius.

Tell us about the Opportunity / What is it?

Opportunity to sponsor a collection of the most popular British food programmes including, Ready Steady Cook, Masterchef, Peoples Cookbook,Great British Menu, The Best and Local Food Heroes.

What is the Marketing Objective?

Raising brand awareness.

How does it work?

Potential sponsor to have credits on UKTV Food for 12 months for all content in the following timeframes:- Monday to Friday: 1900 - 2000. Repeated - 0800-0900 & 1430-1530.

Who's used it in the past?

This is a brand new strand.

Features / Benefits

UKTV Food are offering the opportunity for an advertiser to associate itself with some of the country's most loved cookery shows. UKTV Food attracts 3.5m viewers a month with 1.3m ABC1, this provides the perfect chance to access a highly targeted upmarket audience.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500k3.5m UKTV Food viewers,1.3m ABC1
25 - 34
35 - 44
Female
AB
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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