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"Four Weddings" Partnership Opportunity

Provided by ids
Opportunity to become the TV and online sponsorship partner for the second series.

Tell us about the Opportunity / What is it?

"Four Weddings", Living TV's best performing origination of 2009 is back, bigger and better in 2010. This is the opportunity for one brand to become the exclusive partner for the second series and for the first series' reruns, both on TV and online. Across each show four brides attend each other's special day and score it, judging the venue, food, dress and overall presentation. The winner receives a five star dream honeymoon. An instant must watch hit, the second series will deliver high stand out for a brand.

What is the Marketing Objective?

Through the exclusive partnership, the sponsor will be able to gain huge standout and recall through break bumpers and through dominance of all spaces online. There will be a fully integrated sponsor hub that will provide a location for interaction with the viewers and brand building.

How does it work?

The sponsorship will deliver 8 x 10" accreditations per one hour show, plus logo on trailers. Integrated sponsorship logo and ownership of all display slots within the Four Weddings microsite. Leaderboard, MPU, integrated sponsor's logo on all pages and a context box to link to an sponsors hub & competition on Living.

Who's used it in the past?

Confetti successfully sponsored the previous series of Four Weddings. This opportunity would be ideal for retail brands such as Boots or Debenhams, or beauty brands such as GHD or L'Oreal, to target women.

Features / Benefits

As this is the biggest original show on Living TV, this is a fantastic platform for a brand to reach a highly female demographic quickly. The show has massive talkability and delivers the water cooler factor in spades, this association will deliver equity and credibility for the brand partner. A must watch, for the social currency, the opportunity to engage with this audience is unrivalled through the microsite and will build sharp brand awareness.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500k2.9m Women 4+ cover
16 - 24
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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