Fresh thinking on door drops from the best minds in the business

Provided by Royal Mail MarketReach
Don't miss this unique collection of thought pieces on the power of door drops in the digital age written by industry experts.

Tell us about the Opportunity / What is it?

Maximising audience cut through has never been so paramount. Royal Mail MarketReach has a free collection of thought pieces available for download, demonstrating the power of door drops in the digital age . With insightful thinking from some of the UK's brightest business minds, including Helen Sawyer from The Leaflet Company and David Beale of MediaCom Response, it's a testament to why this powerful medium should not be overlooked.Their unique insights offer a window into the world of door drops and their transformative place in the modern marketing mix.

What is the Marketing Objective?

Door drops have a role to play in all of the millions of customer journeys that are out there. Door drops are excellent for engaging consumers. People engage with door drops in the home and as Helen Sawyer of The Leaflet Company notes, door drops can be kept for up to 38 days in the home. It's a very attention-grabbing medium and "if you have something useful, relevant and informative then you are going to have something that gets stuck to the fridge." (Melanie Welsh, Executive Planning Director, Havas helia). Read more insight from industry experts in our report.

How does it work?

The collection of 5 thought pieces is available to download via the "View Website" for free. Industry luminaries include: Gavin Wheeler, CEO of WDMP discussing how access to rich data has improved targeting in door drops; Helen Sawyer, Client Director at The Leaflet Company, explaining why door drops will remain an integral part of brand advertising and David Beale, MD of Mediacom Response on the difference that door drops make to a campaign.

Who's used it in the past?

Mail has made a vital contribution to the success of all these well-known businesses: Dominos Pizza, Specsavers, Hillarys Blinds, Talktalk, BT, Sunlife, Fischer Future Heat, Sky, Iceland Frozen Foods, Peoples Postcode Lottery, Crisis Charity, Yum!, Cooperative Food, EDF Energy, Original Factory Shop, British Gas, LV Group, Papa Johns, British Red Cross, Farmfoods, B&Q, Argos, Salvation Army and many more. Copy and paste this link to find out how mail and door drops can add value to your business too.

Features / Benefits

Our thought pieces from industry experts make an interesting read. Experts in various roles talk about the power of door drops in the digital age and how they are integral part of any brand marketing campaign. Over the last decade the level of targeting that door drops can achieve has improved enormously. Unlike broadcast channels that deliver mass wastage, door drops can minimise it. Our new user scheme offers those who haven't used Royal Mail Door to Door before or haven't used it for the past 18 months, a special introductory offer, see page 26 of the full report.

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