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Gaming opportunities with Play For Your Club from Mousebreaker

Provided by Time Inc. UK
Entertain audiences with interactive advertising around Play For Your Club,'s stand alone football franchise

Tell us about the Opportunity / What is it? is the leading UK-based free-to-play games site, dedicated to bringing the best free games to the web. Play For Your Club is Mousebreaker's highly successful stand alone football franchise that allows fans to really get behind their team and participate in the season. Casual gaming offer opportunites for partners to incorporate concepts, brand and products seamlesly within content in such a way as to add genuine value to the user & consumer. Advertisers can geniunely engage and entertain audiences with sought out interactive content.

What is the Marketing Objective?

Great opportunity to build awareness and target a young male audience core age of 18-30 in a fun, premium quality environment

How does it work?

Each week fans can go head to head with their favourite club's upcoming opponents in the Premiership or Football League. Each week they battle it out using their casual gaming skill to decide who win's the 'real' football match between the fans. Advertisers can be featured in the following ways: prominent Mousebreaker homepage branding; branding around and in game, plus potential involvement in the game play; branding & editorial within & football sections and homepages and branding across social gaming element delivered via Facebook Open Graph.

Who's used it in the past?

This is a brand new opportunity

Features / Benefits

Play for Your Club reaches circa 250k of UK players, generating over 500k of plays every month. The game really taps into fan's passions for their clubs, they return each week to help their team build a virtual league position which can throw up surprising results (Fulham battled it out with Stoke at the top of our premier league talbe in 09/10).

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kCirca 250k of UK players
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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