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Get Closer to the Festival Audience through Brand Partnerships

Provided by Sonic Media Group
Put your brand in front of festival-goers throughout the Festival season via cross-platform partnerships with Sonic Media titles

Tell us about the Opportunity / What is it?

To ally your brand with up to the minute daily information on what is happening on the UK and European Festival scene across all the music genres, tailored to the brand audience. From sponsorship of editorial to curation of original content, which is then amplified to 7m music lovers across the Sonic network - titles like DIY, Thelineofbestfit, Artrocker, Rocksound, FACT, Dummy Magazine and many more.

What is the Marketing Objective?

To raise awareness and communicate the personality of the brand through titles that have built trusted relationships with the audience based on engaging content that is developed for the mutual benefit of the Brand, the Bands and their fans.

How does it work?

Dependent upon the audience Sonic will match the right Festivals with the Brand communications strategy and integrate the Brand into content created around the Festivals pre - during and post event (s) which will then be amplified through Social media. This can be a one off event or a rolling programme across festival season.

Who's used it in the past?

O2 and BlackBerry, where live content was fed into a specially created widget from multiple titles and amplified across the Sonic Network.

Features / Benefits

Music is a pathway into the hearts of an audience // Brands can genuinely engage with the audience as a provider of valued content // Working with well known artists and Festivals will give the brand access to social media reach way in advance of traditional media. Content and reach can be combined through the use of music media, digital and cross-platform publishers, live experience, downloads, streams and digital music services. We provide cross-platform integration: digital, print media and the live stage. Further amplification across 60+ music and lifestyle sites.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k18-40 year old festival goers across the UK and Europe
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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