Gym TV Advertising: Reach an Elusive, on the go Audience

Provided by Zoom Media
Our health club video network entertains, educates & helps power member's workouts in over 800 top-notch gyms across the UK.

Tell us about the Opportunity / What is it?

Zoom Media provides a unique, cost efficient & powerful communications platform that entertains, informs & educates the active lifestyle consumer as they train, compete & socialise. You can reach over 6.6m active lifestyle consumers in over 800 health clubs across the UK. We've worked with some of the biggest brands in diverse industries including automotive, pharmaceutical, food, entertainment & technology. Each have found success utilising our audience's diverse range of interests, buying preferences & strong spending power.

What is the Marketing Objective?

Clients use us as an incremental reach vehicle for their TV campaigns. Many clients have also taken the opportunity to dominate the environment with a 360 degree campaign complementing their TV ad with 6 sheets and sampling opportunities to create even more brand awareness and product integration.

How does it work?

The network is designed to entertain, promote, inform & engage with consumers using digital signage, customisable music & TV programming, & branded content featuring in gym promotions & sponsorships relevant to each health club's audience. Our music video network has the right mix of fitness, lifestyle, & health club information to ensure that eyes on the screens & gym members are engaged. Take advantage of this Light TV watching audience in a place where they can't skip your ad.

Who's used it in the past?

A wide range of brands in various sectors chose to run campaigns with ZOOM Media. As a result, they garner serious results in front of influential consumers. Examples of brands who have run campaigns with us - BBC, John Frieda, Trainline, Red Bull, Ford, VW, Uber Eats, Nike, H&M Kids, Muller, Ariel.

Features / Benefits

The Active Lifestyle Consumer represents an aspirational & receptive audience. Dwell time is also very high, with gym members spending an average of 70 minutes per visit. The gym's audience are affluent (ABC1) & often difficult to reach via traditional advertising. 83% will watch & listen to GymTV whilst in the gym.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details83% will watch & listen to GymTV whilst in the gym.
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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