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Headline Sponsor Metro Free Premier Fantasy Football 2009-10

Provided by Metro (Associated Newspapers)
Unique opportunity to be the headline sponsor of the online Fantasy Football Premiership 2009-10 game hosted on Metro.co.uk.

Tell us about the Opportunity / What is it?

Great opportunity for a brand to be the headline sponsor of the Premier Fantasy Football a fun and interactive game for all Metro.co.uk visitors. This is a fully integrated mulit-media partnership involving Metro, Metro.co.uk, Metro Fantasy Football Database and Metro.Mobi. We recruit through editorial pieces in paper, display adverts as well as ¼ page advertising Sport and potential front cover flashes. The package includes full branding and sponsorship. We are open to working with brands to deliver a package that achieves your objectives.

What is the Marketing Objective?

Brand Awareness, Building affinity with sport, Building Loyalty with current consumers

How does it work?

The interactive game is free to play on metro.co.uk and is being promoted through the Metro paper and online. £10,000 up for grabs; £100m fantasy money; 11 players & 1 sub, captain earns double points; Easy registration; Up to 5 teams per person; Up to 5 mini leagues and 40 free transfers across the group and knockout stages.

Who's used it in the past?

Ladbrokes.com have sponsored the Premier Fantasy Football in the past.

Features / Benefits

This is a unique opportunity to be the headline sponsors of one of the biggest FREE Premier Fantasy Football games. You can work with the team to maximising engagement with all types of players and within the newspaper. The team at Metro are highly experienced. The sponsorship opportunity focuses on integarting the client in to the fabric of the game.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsABC1 18-44 year old city dwellers
25 - 34
35 - 44
Male
AB
LOCAL MEDIA / NATIONAL
LOCAL MEDIA / REGIONAL
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
All Regions01 Oct 09BUILD AWARENESSSPONSORSHIP / MEDIA
SPONSORSHIP / SPORT / FOOTBALL
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