The Chelmsford Trophy is the return of the Essex Grand Tour that ran successfully from 1973-1983. The 165km course, open to elite level UK male riders only for 2015 is a unique mix of town & country with 10 severe hill climbs & 4 sprint sections in the town centres of Wickford, Brentwood, Epping and Maldon. The event is sponsor dependent and seeking partners - either on a solus headline or a shared partnership basis with an array of support assets on offer.

- Brand awareness - Brand positioning - Product launch - Lifestyle association

April - September - media/pr support program plus event site and social media platforms for brand mentions, promotions and engagement. Race weekend - Branding on all assets: Rider numbers, Marshal's uniforms, Event vehicles, Event banners & boards, Winner's podium, support print and digital activity

New event in the modern era

Return of a popular event that is literally a moving spectacle. Key point is the timing of the event which will run after the Tour of Britain. As the finale event of the UK pro-cycling season, performances will be keenly watched by national media so the race should produce high media coverage and sponsor value as a result.