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Headline sponsorship - New Elite Cycling Event in Essex 2015

Provided by brandmeetsbrand
Chelmsford Trophy will be the finale event of the UK pro season following the Tour of Britain

Tell us about the Opportunity / What is it?

The Chelmsford Trophy is the return of the Essex Grand Tour that ran successfully from 1973-1983. The 165km course, open to elite level UK male riders only for 2015 is a unique mix of town & country with 10 severe hill climbs & 4 sprint sections in the town centres of Wickford, Brentwood, Epping and Maldon. The event is sponsor dependent and seeking partners - either on a solus headline or a shared partnership basis with an array of support assets on offer.

What is the Marketing Objective?

- Brand awareness - Brand positioning - Product launch - Lifestyle association

How does it work?

April - September - media/pr support program plus event site and social media platforms for brand mentions, promotions and engagement. Race weekend - Branding on all assets: Rider numbers, Marshal's uniforms, Event vehicles, Event banners & boards, Winner's podium, support print and digital activity

Who's used it in the past?

New event in the modern era

Features / Benefits

Return of a popular event that is literally a moving spectacle. Key point is the timing of the event which will run after the Tour of Britain. As the finale event of the UK pro-cycling season, performances will be keenly watched by national media so the race should produce high media coverage and sponsor value as a result.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kEssex Families - population. 1.4 million
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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