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Heart Breakfast Partnership London & Network

Provided by Global Media & Entertainment
The Heart Breakfast Show is the brightest way to engage with adults 25-44 on the UK's largest commercial radio network

Tell us about the Opportunity / What is it?

Heart Breakfast partnership both on London and the Heart Network is the opportunity to own one of the most vibrant and succesful 6-9am media environments. Every Morning Jamie Theakston and Harriet Scott bring nearly 800,000 Londoners more music variety, the very latest news, gossip and travel. This figure makes them the Number 2 Breakfast Show in London. The Heart Network Breakfast reaches 3.6 million adults per week. Each of the 33 Heart stations broadcasts a 6-9am show in the same style, format and feel as Jamie and Harriet.

What is the Marketing Objective?

A national brand executed locally, creating a powerful Breakfast property within the media market housed on the UK's largest commercial radio network. The Heart Network now reaches over 7.2m listeners, an increase of 5% year on year. Breakfast is the key day part to be talking to the core audience of Adults 24-44 with 1,644,000 tuning into the Network each week.

How does it work?

Broadcast locally on each of the 33 Heart sites and providing a bright start to the day, with their upbeat personalities, the Breakfast show embodies everything Heart should, fabulous and feel good! Online attracts a large proportion of the overall site page impressions: London - 87,000 PI Total Network - 294,000 PI The I Phone App is currently running at 529,000 sessions per month.

Who's used it in the past?

London Breakfast: British Airways, Ski Yoghurt. Heart Network: Ski Yoghurt, Sure For Women (when stations were branded One Network).

Features / Benefits

As for living the lifestyle of the audience in London Jamie and Harriet are, respectively, recently married with young families and living the world's most exciting city. This makes them relevant and relatable for the core adult 25-44 audience. The presenters share a natural rapport with Jamie playing on his celebrity persona and Harriet constantly being in the firing line for being vertically challenged next to Jamie's 6' 5'' frame! This partnership works to its full potential when interviewing the wide range of A List movie, TV and Music stars who head to Heart HQ.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsHeart London 790k adults; Heart Network 3.6m adults per week
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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