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Heart London Saturday Morning Sponsorship

Provided by Global Media & Entertainment
6 month Saturday breakfast sponsorship reaches 3.4 million listeners and ensures a delivery of high-frequency messaging.

Tell us about the Opportunity / What is it?

Heart, the UK's biggest commercial radio brand, playing the best variety of music with witty banter and celebrity guests. Matt Wilkinson kick starts Saturday mornings on Heart playing more music variety. A 6 month Saturday breakfast sponsorship reaches 3.4 million listeners and ensures a delivery of high-frequency messaging for clients.

What is the Marketing Objective?

Excellent opportunity to build awareness of your brand with 25-44 adults.

How does it work?

Heart's Saturday Breakfast show airs between 6:00 and 9:00am with Matt Wilkinson. 12 x 10" tailored sponsorship credits will play out in Breakfast on Saturday across Heart London. 6 x 10" tailored sponsorship credits will play out across Mid Morning (9am-12pm) on Saturday across Heart London.

Who's used it in the past?

Would be good for a retailer such as Sainsburys to catch people before they do their weekly shop or high ticket items for consider purchase that people generally do on Saturdays, such as DFS, Toyota or B&Q

Features / Benefits

Sponsorship provides high frequency delivery of brand messages keeping the brand front of mind for listeners. Creative taglines can alternate to reflect different messages the client would like to convey.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k3.3 million listeners across 6 months
25 - 34
35 - 44
Female
Main Shopper
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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