Opportunity to drive awareness & customer acquisition through competitions & sponsorship of the UK Summer Holidays Special
Holidays & Getaways is a weekly full colour supplement with the Sunday Mirror
Perfectly suited to the Sunday read with holiday reviews on must-visit destinations and features including 'deals of the week' and a 'days out' guide.
In August it will be an enhanced UK Summer Holidays Special.
With Editorial features geared around families, child friendly breaks, last-minute summer holiday deals, short breaks, days out and things to keep the kids entertained.
This is an opportunity for a brand to 'OWN' this special
The competition-lead sponsorship will ensure major standout. It will be the last Special of the Summer and the perfect opportunity for a last push for summer sales/customer acquisition. The competition will ensure engagement/interaction with the brand and generate a strong leads database for future marketing.
Sponsor will receive:
* Branded "In Association With" on front page * Branded strips on ALL Editorial pages
* Inclusion in Editorial pillars (ie Deals of the Week) * DPS press trip editorial feature [if relevant to sponsor]
* Solus 34x3 Competition (branded)
* Competition will drive readers online to landing page that underpins the print
* Promotion in top slider of Play Channel
* Promo spot in Travel section of Lifestyle channel
* 500,000 IMPS supportive media (all formats)
* Social media: promotion on Facebook and Twitter
This is a new opportunity.
Nationals Print reach: 3 million readership.
Nationals Online reach: 18 million UUs per month.
We can extend the sponsorship & competition into Saturday Extra a new lifestyle supplement appearing in 9 of our highest circulating Trinity Mirror Regional titles: Liverpool Echo, Manchester Evening News, South Wales Echo, Daily Post Wales, Huddersfield Examiner, Newcastle Chronicle, Birmingham Mail, Coventry Telegraph, Teeside Evening Gazette. Combined circulation: 750,000