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Holidays & Getaways UK Summer Holidays Special

Provided by Reach Plc
Opportunity to drive awareness & customer acquisition through competitions & sponsorship of the UK Summer Holidays Special

Tell us about the Opportunity / What is it?

Holidays & Getaways is a weekly full colour supplement with the Sunday Mirror Perfectly suited to the Sunday read with holiday reviews on must-visit destinations and features including 'deals of the week' and a 'days out' guide. In August it will be an enhanced UK Summer Holidays Special. With Editorial features geared around families, child friendly breaks, last-minute summer holiday deals, short breaks, days out and things to keep the kids entertained. This is an opportunity for a brand to 'OWN' this special

What is the Marketing Objective?

The competition-lead sponsorship will ensure major standout. It will be the last Special of the Summer and the perfect opportunity for a last push for summer sales/customer acquisition. The competition will ensure engagement/interaction with the brand and generate a strong leads database for future marketing.

How does it work?

Sponsor will receive: * Branded "In Association With" on front page * Branded strips on ALL Editorial pages * Inclusion in Editorial pillars (ie Deals of the Week) * DPS press trip editorial feature [if relevant to sponsor] * Solus 34x3 Competition (branded) * Competition will drive readers online to landing page that underpins the print * Promotion in top slider of Play Channel * Promo spot in Travel section of Lifestyle channel * 500,000 IMPS supportive media (all formats) * Social media: promotion on Facebook and Twitter

Who's used it in the past?

This is a new opportunity.

Features / Benefits

Nationals Print reach: 3 million readership. Nationals Online reach: 18 million UUs per month. We can extend the sponsorship & competition into Saturday Extra a new lifestyle supplement appearing in 9 of our highest circulating Trinity Mirror Regional titles: Liverpool Echo, Manchester Evening News, South Wales Echo, Daily Post Wales, Huddersfield Examiner, Newcastle Chronicle, Birmingham Mail, Coventry Telegraph, Teeside Evening Gazette. Combined circulation: 750,000

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kTotal Readership 3,274,000 weekly
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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