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Homepage take overs. What Car and Autocar 2014

Provided by Haymarket Group Ltd
Target in market car buyers, motoring enthusiasts during one of the busiest motoring months with new registrations just out.

Tell us about the Opportunity / What is it?

Homepage take overs for Whatcar.com and Autocar.co.uk. Roadblock. Attracting over 2 Million unique in car market users per month.

What is the Marketing Objective?

Huge brand awareness for the week during new registration month. Ownership of this environment, blocking out all competitors at a crucial point in the purchasing funnel.

How does it work?

Homepage all formats. Top MPU, Leaderboard, Bottom MPU, mastheads

Who's used it in the past?

Hyundai - 2011 & 2012 Renault - 2013

Features / Benefits

This offers the sponsor 100% SOV and the ideal car buying platform to promote new launches, new tactical offers and your client brand's position within a particularly competitive marketplace.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsIn market car buyers, motoring enthusiasts over the UK
All adultsMale
Both
AB
ABC1
MOBILE
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL03 Mar 14 - 31 Mar 14BUILD AWARENESSBRAND STRATEGY
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