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i-movo secure digital voucher system

Provided by i-movo
A service that allows brands and retailers to issue paperless vouchers to consumers and have them redeemed electronically.

Tell us about the Opportunity / What is it?

i-movo provide a Secure Digital Voucher service to consumer goods companies, publishers and retailers, enabling them to issue paperless vouchers to consumers and have them redeemed electronically - and therefore securely. Paper vouchers have been around for over 100 years and the evolution to digital vouchers has been slowed by fears of the viral effect and multiple use of vouchers; vouchers are after all a currency, so they represent a risk to issuers and are subject to fraud. The solution is to check the validity of vouchers in real-time at the point of use. i-movo ltd.

What is the Marketing Objective?

To encourage consumers to trial your product.

How does it work?

Unique codes are issued to consumers, by text message, email or plastic card. When a consumer redeems their voucher, the retailer uses their existing card payments system to check immediately with the i-movo system that it is valid. i-movo vouchers are impossible to use more times than intended by the issuer, may not be used after a promotion has finished or at the wrong location. The system allows real-time reporting to show exactly which vouchers have been used, where and when, the instant activity takes place.

Who's used it in the past?

i-movo has been used by household brands to meet various campaign objectives including: multi-channel customer recruitment for product sampling by one of the world's leading energy companies; measurement of in-store, email and phone promotions recruiting new readers for most of the UK's popular and broadsheet newspapers; national competitions run by all the UK's major mobile phone operators; world's first newspaper payment and loyalty card; national sample distribution by one of the world's largest FMCG and Healthcare companies; mobile ticketing for major sportswear brand.

Features / Benefits

i-movo's Secure Digital Vouchers take out the risks associated with paper coupons and can remove all possibility of processing errors including 'misredemption' (where a voucher is accepted as payment against the wrong product). In addition, i-movo enables clients to amend a campaign during the campaign itself, such as shortening validity times or putting a daily limit on voucher distribution. Retailers gain from efficiency improvements as they are paid automatically rather than having to count coupons, fill in forms and send away envelopes of coupons to claim payment.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsThere are over 30,000 outlets integrated to our service
25 - 34
35 - 44
All adults
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
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