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In Car Marketing - Supercards

Provided by Look Media Ltd
Supercards®: Laminated, highly visible cards affixed to drivers’ car windows via a customised suction cap.

Tell us about the Opportunity / What is it?

Supercards®: Laminated, highly visible cards affixed to drivers’ car windows via a customised suction cap. This media offers targeting by region, car make, car segment, car body-type, fuel type or any other visible attribute. We integrate your objectives with our DVLA PARC planning tool to ensure your supercards® campaign targets the audience you need. You provide us with your target audience and artwork and we’ll do the rest. The entire campaign lifecycle is managed by your account handler including planning, production, distribution and post-campaign reporting.

What is the Marketing Objective?

Supercards enables you to target motorists as they enter their vehicles. Each person that interacts with the medium must, at least, buy petrol, buy car insurance, maintain a vehicle, drive on britains roads and buy, sell or transfer vehicle ownership. Therefore, the medium is ideally suited to anything related to automotive. However, the added benefit of supercards is our ability to profile the audience. Select your audience based on car make, model, body type, age, condition etc. In fact, any visible attribute can be used to refine the selection criteria.

How does it work?

We manage the entire life-cycle of the supercards campaign from planning, production to distribution and post-campaign reporting. A UK wide network of supercards® promoters are given a briefing document detailing the selection criteria and areas for distribution. They report to a campaign supervisor throughout each campaign day and photograph the distribution - uploading the data to head office at the end of the day. As standard our post-campaign report includes distributor comments, numbers distributed and digital photographs of the supercards® in situ.

Who's used it in the past?

Mercedes, BMW, Saab, Vauxhall, T-Mobile, Renault, Nokia, Vodafone, Ford, Daimler, Mini, Mazda, Smart, Total, VW, Barclaycard, Esprit, H&M, Holiday Express, AEG, Norwich Union, Westminster City Council

Features / Benefits

Allow advertisers to target a selection of the 29 million privately owned cars on Britain's roads. Target key audience in a competitor free environment in a location where your message cannot be missed. Options can include sampling: // Supercards® campaigns can be planned, produced and distributed for less than the cost of a first class stamp!

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailstarget a selection of the 29m privately owned cars in the UK
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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