Using the iD6, the UK's most advanced 6 sheet, consumers can view, browse, create, share & download HD content, connect to social media, interact via touch or gesture, and even star in the ad using augmented reality. Imagine a giant tablet (only better), crossed with an industrial version Xbox Kinect sensor and your beginning to get the idea. The iD6 is a bespoke solution which can be fitted into regular 6 sheet sites.

PR; gamification; socialising media; engagement; interactivity. The iD6 unit offers various ways for the users to interact with brands and for the brand to get their message out.

The iD6 unit can be retro-fitted into a majority of Clear Channels 45,000 roadside 6 sheet units. The iD6 solution comes with Shelter Wraps as standard, creating a fully branded zone on the High Street for your brand.

Plan UK; Microsoft; O2; Nike; Calvin Klein, Fendi.

55" HD LCD TV Screen, slick and responsive 32 points of touch; HD Camera, 3D image sensor; full head to toe gesture control, 3G comms. Potential NFC tags. Full shelter wraps as standard. Also potential for gender recognition, proximity sensing, age recognition... the creative possibilities are endless.