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Interactive digital tv network + sampling offered in hair salons

Provided by i-vu
.i-vu reaches a captive female audience through personal interactive screens + sampling in premium hair salons across the UK

Tell us about the Opportunity / What is it?

i-vu runs a screen network in hair and beauty salons across the UK and USA. The salons provide a unique environment for advertisers to deliver high impact messages to a captive audience. i-vu offers on screen advertising within their exclusive channel plus peripheral opportunties such as sampling and competitions, to build brand awareness and importantly product sales. i-vu also offers sampling in up to 8,000 salons, reaching an audience of about 30 million people, face to face.

What is the Marketing Objective?

Build Awareness, Brand Stature, Achieve Salience, Direct Response, Educate Consumers, Increase Frequency of Purchase, Increase Loyalty. Interactivity and sampling are key. i-vu is a fully interactive medium that engages its audience with relevent viewing, facilitating discussion between stylists and salon customers, thus engaging with the advertised.

How does it work?

i-vu's programs are unique and play throughout the day. Content is sourced from around the world and i-vu also produces programs specifically for in salon entertainment and training. Advertising on the network ranges from digital stills, 30" commercial to a 3 minute short film and also includes the opportunity to sponsor specific editorial content i.e. Fashon TV, Music, Travel, Sport. i-vu screens are touch screen, allowing clients to interact with both advertising and content on the screens, increasing dwell time for each brand.

Who's used it in the past?

i-vu has a number of case studies where clients have successfully used the medium. Previous clients include Audi, Nokia, Masterfoods, Britvic, Universal, EMI and GSK. Please contact the sales team for further information at

Features / Benefits

i-vu delivers a typically hard to reach alpha female and metro-sexual male audience. Clients in hair salons are keen to be entertained as average dwell time is up to 90 minutes providing you, the advertiser with an affluent captive audience. i-vu also offers sampling in up to 8,000 salons, reaching your audience face to face. The salon environment acts as a shop window for your brand to be consumed. Additional benefits: data capture opportunities, ownership of environment, exclusive channel designed for in-salon entertainment, completely accountable and research.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k1400 screens, impressions 2.8 million, sampling 30 million
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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