Engage over 2.2m students during the key freshers period via Itchy's portfolio of posters, online, print and direct marketing.
Students account for 42% of the youth market and 87% are living away from home for the first time. They will have their initial experience of making key - and day-to-day - purchasing decisions, which could lead to life-long brand loyalty.
A combination of increasing brand awareness, data capture and sampling.
Within this package, on-campus posters reach 1.1m students, online will reach 250,000, the magazines have a readership of 600,000 and 150,000 samples will be delivered direct to the students. Itchy will coordinate all aspects to make this pack the easiest way to reach as many students as possible.
Puma, Tesco, O2, Orange, National Express, Guardian, Independent, COI, Apple, Samsung, Budweiser, Smirnoff, Wagamama etc etc.
Excellent opportunity to engage with over 2.2m students during the key freshers period. This sponsorship opportunity can also be supplemented with additional formats/opportunities, such as on campus roadshows, leafleting, ambient media etc.