This idea is archived

Large format bus advertising throughout the North West

Provided by PSV Media Ltd
Independent research that was commissioned in January 2013 gives OTS of 211000 per week on the Liverpool City Circular buses

Tell us about the Opportunity / What is it?

PSV Media successfully effectively help businesses to promote themselves and their services in towns and Cities throughout the North West region with the help of large format bus advertising and full bus wraps.

What is the Marketing Objective?

Raising brand awareness, promoting retail and food offers whilst the customer is on the high street whilst making their buying decision. The automotive industry are not able to advertise any where with greater effect than on the back of a bus as ALL vehicle drivers will be behind a bus at some stage.

How does it work?

Capturing both drivers and pedestrians alike, Mega Rears are the most popular of the large bus formats. They have generated some of the most famous and talked about bus campaigns over the years and are now available to buy monthly. If you understand why advertisers fight for the outside back cover of glossy magazines, you will understand how Mega Rears work.

Who's used it in the past?

Here are just a few companies that we are successfully working with:- Specsavers, Tesco, Glaxo SmithKline, Mecca Bingo, Redrow Homes, BMW & MINI

Features / Benefits

In 2011, Kinetic Bus research showed that Bus advertising is favoured over bus shelter / bus stop advertising with consumers. In fact, Bus advertising came out top across every measure, including: differentiating the product from its competitors, being more memorable, driving you into particular stores, being able to see the advert on the high street, and prompting you to go and buy the product. Bus is capable of delivering a range of marketing communication objectives. So whether you're driving brand awareness, promoting an offer or launching a new product

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k86% of consumers recall a bus ad they have seen.
All adultsBoth
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service