This idea is archived

Launch impulse products or drive trial - secure digital vouchers

Provided by i-movo
Secure mobile vouchering service that is perfect for NPD launches & for driving trial, especially for impulse FMCG brands.

Tell us about the Opportunity / What is it?

Great opportunity for impulse brands (sold in over 30,000 outlets in the UK) to launch new products, re-invigorate a brand or simply put your product into consumers' hands to drive trial. i-movo have developed a unique electronic vouchering service that is secure and managed in real time. Vouchers can be delivered by any medium, including mobile (SMS as well as mobile internet), and have previously been used for brands such as Dr Pepper, Fanta, Sprite, Lucozade and are perfect for trialling products in categories such as confectionery, magazines, snack brands & drinks.

What is the Marketing Objective?

Driving trial or re-invigorating a brand.

How does it work?

Unique codes are issued to consumers, by text message, email or plastic card. When a consumer redeems their voucher, the retailer uses their existing card payments system to check immediately with the i-movo system that it is valid. i-movo vouchers are impossible to use more times than intended by the issuer, may not be used after a promotion has finished or at the wrong location. The system also provides real-time reporting to show exactly which vouchers have been used, where and when, the instant a redemption takes place.

Who's used it in the past?

Dr Pepper, Fanta, Sprite, Lucozade, Fosters, FT, Orange, Vodafone, The Times, The Sun, Wild Bean Cafe, Costa Coffee, Daily Mail, Evening Standard.

Features / Benefits

- i-movo's Secure Digital Vouchers take out the risks associated with paper coupons and can remove all possibility of processing errors including 'misredemption' (where a voucher is accepted as payment against the wrong product). - Enables clients to amend a campaign during the campaign itself, such as shortening validity times or putting a daily limit on voucher distribution. - Retailers gain from extra footfall & efficiency improvements as they are paid automatically rather than having to count coupons, fill in forms & send away envelopes of coupons to claim payment.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details16-65 year olds no gender bias
All adultsBoth
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service