LED Perimeter Advertising - Betfred Super League

Provided by Sports 360
Cast your brand into the hearts & minds of millions of rugby league fans, through the Betfred Super League & Sky Sports.

Tell us about the Opportunity / What is it?

Introduce your brand to a mass audience of millions, by way of static or dynamic LED perimeter advertising. Providing a striking backdrop to LIVE, world class rugby league action from the Betfred Super League........Europe's premier rugby league competition. Your advert displayed in 30 second bursts, for 3 minutes a game, over a duration of 10 games, throughout exhilarating Betfred Super League matches between some of the best teams in the game. (A 10 game package will cost £4995.)

What is the Marketing Objective?

Promote, grow or even introduce your brand to a specific target audience by advertising around the perimeter of leading Super League grounds. A fantastic, tried & trusted strategy, capable of reaching millions of people. Displaying static or dynamic adverts on state of the art digital advertising boards throughout LIVE Super League games, is a proven method of growing your brand, increasing brand awareness, generating website traffic & ultimately, driving sales. LED perimeter advertising is a fantastic addition to any marketing or product campaign.

How does it work?

Your advert can be as simple as a stationary name & web address or a series of multiple, dynamic messages that are very specific to a service, product or target audience. Static messages lend themselves to informing people who you are & what you do, whereas multiple, moving messages afford you the opportunity to cement your brand into the consciousness of mass audiences through humour, wisdom or being generally unforgettable. A typical package would consist of 3 minutes per game, over a period of 10 games, equating to 30 minutes of advertising on Sky Sports.

Who's used it in the past?

Brands & businesses the world over, use live sport as a vehicle to promote their products & services to mass, impassioned audiences. Perimeter advertising in rugby league has been an unmitigated success for decades & the ultra-modern LED boards are now the platform of choice for a multitude of leading UK brands. Having struck a myriad of deals in sport & indeed rugby league, we have a proven track record of delivering results for our clients. Brokering the deal between incumbent sponsors Betfred & Super League is a standout moment in the history of the business.

Features / Benefits

Advertising across 10 LIVE Betfred Super League games puts your brand in front of millions of passionate rugby league fans throughout the UK & Europe & 40% of fans have been proven to show greater affinity towards brands that advertise with their favourite team or sport. Should your advert be visible during a try, conversion or an iconic moment, your brand message may also be seen way beyond the length of your initial campaign. Many brands are visible in the background of iconic moments some decades after the game & still resonate with ardent fans of all ages.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsTargeting 3 millions adults, (predominantly male) aged 25-65
25 - 34
35 - 44
45 - 54
55 - 64
Male
All
OUTDOOR / DIGITAL OUTDOOR
SOCIAL MEDIA
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsUntil 31 Oct 19BUILD AWARENESSBRANDED CONTENT / EVENTS
EVENTS
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