CASE STUDY: Jasic - A Success Story

Provided by Sports 360
With our help, Jasic have used various means of sports advertising over the last 12 months, with great success.

What was the Challenge / Background of the Campaign?

Jasic is an International developer, manufacturer & supplier of quality IGBT welding inverters & not what you would describe as a traditionally 'sexy' or exciting sector to be promoting. The challenge therefore was to showcase the brand in a different light & to attach it to sports that shared common values, whilst displaying them in a more passionate & inspiring way.

What was the Campaign Objective?

To increase brand awareness, familiarise people with the brand, place the brand in the 'eye line' of a much wider audience & ultimately grow the brand whilst working within specific budget guidelines.

What was the Solution?

To place Jasic in stadiums, arenas & therefore on tv channels where there was an overlapping of customers of the brand & fans of the sport & where the values of the sports, matched those of the brand. The sports we used as a vehicle to grow the brand were rugby league, Scottish football & darts. Rugby league, Scottish football & darts have huge, passionate followings & are known for their hard-work, determination, strength of character & excitement. Rugby league & Scottish football also appear on the BBC at different times throughout the year.

What were the Results?

Brand growth, Increased brand awareness, Increased profit & Increased turnover.

What were the Key Learnings of this Campaign?

This type of campaign attaches itself to world class sports, teams & players that are showcased across Sky Sports, BT Sport, Premier Sport & the BBC. Highlights, news stories & wider content are also shared across TV, the written media & social media on an extremely regular basis. To fans of each individual sport & to sports fans as a whole, the brand is then visible at all times & the campaign is relentless in its nature, consistently appearing in front of a mass audience throughout its duration.

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BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50kPredominantly male between the ages of 25-65.
All adultsBoth
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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