Sky AdSmart Personalised TV Advertising Platform

Provided by Sky Media
Sky AdSmart can serve different ads to different households watching the same programme.

Tell us about the Opportunity / What is it?

Sky AdSmart is the revolutionary approach to TV advertising which levels the playing field, so businesses of all shapes and sizes can benefit from the advertising impact of TV. With Sky AdSmart different ads can be shown to different households watching the same programme. This means brands and businesses can now advertise on national channels, but to relevant audiences. Advertisers are able to cherry-pick their audiences using thousands of combinations from age, location or life style.

What is the Marketing Objective?

Thanks to Sky AdSmart, the power of TV advertising can now be used to greater effect by existing advertisers, whilst becoming accessible for the first time to niche brands, small & medium business (SMEs) & location-specific advertisers. This means that for many advertisers who previously deemed TV not part of their marketing mix, due to its mass market approach or cost, are now adding it to the blend or replacing their old methods of direct advertising. So if you've never used TV before or made an ad & you want help along the way, you are not alone & we're here to help.

How does it work?

Sky AdSmart allows you to pick and choose from a range of households attributes. There are thousands of ways you can mix the attributes to make sure your ideal customers get to see your TV ad. In addition to the fixed attributes detailed, we also offer advertisers the option to create custom segments using your own customer data.

Who's used it in the past?

To see how both local/niche brands and big names have used Sky AdSmart in lots of unique ways visit https://www.adsmartfromsky.co.uk/case-studies/ or https://www.adsmartfromsky.co.uk/brands-on-board/

Features / Benefits

Optimise effectiveness of a linear spot/campaign but can be run without a linear campaign. Can be used for regional campaigns. Concentrate a brand's dialogue with its core target audience. Can be used to up-weight messages to specific audiences. Sky AdSmart campaign end date can be after the linear campaign end date.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kTo client specification
16 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+
Both
ABC1
C2
Main Shopper
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, London, All RegionsAll YearDIRECT RESPONSEBRAND STRATEGY
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