Sponsorship of Daytime on Sony Channel

Provided by Sky Media
An exclusive opportunity for a brand to align themselves with the much loved Timeless Entertainment strand on Sony Channel.

Tell us about the Opportunity / What is it?

Sky Media and Sony are offering an exclusive opportunity for a brand to uniquely align themselves with the much loved Timeless Entertainment programming strand on Sony Channel. This nostalgic and heart-warming channel strand provides the perfect opportunity to reach out to a specific target audience and create that lasting association with content that the viewers adore.

What is the Marketing Objective?

Excellent opportunity to build awareness of your brand with a female dominated audience. Following Sony Channel's recent rebranding, the channel captures the love of great classic drama and entertainment with a warm and familiar mix of Sony Pictures Entertainment and acquired scripts. Bringing the channel closer to the Studio and it's viewers. With a fresh look into their top performing content, the channel boasts some of the most treasured classics and iconic quiz shows such as Highway to Heaven, Little House on the Prairie and Who Wants to Be a Millionaire?

How does it work?

12 Months & 8 Months Sponsorship Options - Other options available upon request. Daypart: 09:00-24:00 Monday-Sunday Approx. 5,475 hours of content Approx. 43,800 sponsorship credits, 2 x 15" opener/closers & 6 x 5" break bumpers per hour. 12 Months & 8 Months Sponsorship Options - Other options available upon request. Daypart: 09:00-18:00 Monday-Sunday Approx. 3,285 hours of content Approx. 26,280 sponsorship credits 2 x 15" opener/closers & 6 x 5" break bumpers per hour

Who's used it in the past?

Please contact Sky Media for details of previous sponsors.

Features / Benefits

About The Audience They are 33% more likely than the average adult viewer to buy a new brand just to see what it's like. 55% of them think it is important to be well insured for everything. They are 44% more likely to want to change decorations in their house as often as they can. 64% say that 'what they want from life most is to have fun and enjoy life's pleasures'. 19% more likely than the average to be a member of a trust/group or society. 57% regard cooking as one of their hobbies and 53% like gardening.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsOver 1.8m Women watch Sony Channel every month
16 - 24
25 - 34
35 - 44
45 - 54
Female
All
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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