Sponsorship Opportunity: Dream Homes on Channel 5

Provided by Sky Media
An exciting opportunity to sponsor Dream Homes on Channel 5.

Tell us about the Opportunity / What is it?

This package is brimming with exciting new series, old favourites & seasoned stars. Content may include: • In 2023, we see Mark Millar return for further series of Dream Kitchen & Bathrooms, each episode following families on their journey for the perfect kitchen or bathroom. • Nick Knowles Big House Clear Out is back for a third series. The DIY legend, helps people across Britain de-clutter their homes & rewards them with the home makeover of their dreams. • Holiday Homes in the Sun sees Amanda Lamb, JB Gill & Sam Pinkham compete to find their favourite holiday rental.

What is the Marketing Objective?

An exciting opportunity to sponsor Dream Homes on Channel 5. Comprising a whole host of programming with home improvement and better living at the heart, brands will have the opportunity to sponsor contextually relevant programming and reach an audience with a passion for homes.

How does it work?

Scheduling & Accreditation • Brand new episodes: approx. 34 x 60-minute premiere episodes across 2022 (schedule to be confirmed) • Plus approx. 40 hours of daytime episodes (schedule to be confirmed) • Approx.5 x 10" sponsorship creditsper hour • 1 x 15 pre-roll & 3 x 5" mid-roll VoD credits on Sky VOD & My5

Features / Benefits

• Relevance - Reinforce messaging and drive awareness through sponsorship of DIY specific programming with an audience that loves home improvement. • Reach & Frequency - A year-long sponsorship opportunity predicted to reach +7.3M affluent adults at a frequency of 12. • Affluent - Channel 5's audience is more upmarket than ever, with their content continuing to reflect this (5% YoY Growth in ABC1 Adults YOY). • TV Engaged - Channel 5 viewers LOVE television, claiming watching TV is their favourite past time(i.116) and their main source of entertainment (i.141).

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kReach +7.3M affluent adults at a frequency of 12.
All adultsFemale
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
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