This idea is archived

Local Authority Car Park Ticket Advertising

Provided by Adverticket
Place your message directly into the hands of car drivers and their passengers in locations across the UK.

Tell us about the Opportunity / What is it?

Adverticket are the UK's leading provider of car park ticket advertising, with over 65% of local authorities covered, you have the ability to choose between localised or national coverage. Adverticket specialise in direct response and fully measurable advertising solutions.

What is the Marketing Objective?

History has dictated that car park ticket advertising is predominately used for redemption and discount offers. Although we continue to find this a highly effective method of advertising with full measurability, current trends are yielding positive results with both branded and awareness messages. With the ability to promote with barcoding, competitions, text service and dedicated web links this medium is proving to be a dynamic alternative for brands, retailers & businesses.

How does it work?

Campaigns are booked on an authority by authority basis allowing the advertiser to give support in one specific town or city, or build a campaign covering a number of authorities to give regional or national coverage. The consumer will then handle and have the opportunity to keep these messages as a reference or for redemption purposes.

Who's used it in the past?

A huge range of businesses from sole traders through to multi-nationals. Schuh, Supercuts, Specsavers, Somerfield, Norwich Union, Manchester United, BBC, Pizza Express, Bella Italia, Tenpin, Merlin Entertainments, Q8 Petroleum, Esporta Group, B&Q, 3D leisure to name but a few. We also run public awareness campaigns for the likes of the COI, Primary Care Trusts, Police Forces and Local Authorities across the UK.

Features / Benefits

We offer volume advertising meaning your message will be issued to millions of potential customers 365 days a year. The main benefits are: High Impact full colour adverts, cost effective, measurable, wide demographic reach, direct response tool, proven to drive footfall, flexible medium, handled by consumers, highly targeted.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k24-50 yr old adults, male & female both ABC1 & C2DE's
25 - 34
35 - 44
45 - 54
Both
ABC1
C2
DE
Main Shopper
OUTDOOR / AMBIENT
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearDIRECT RESPONSE
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