This idea is archived

Local money off vouchers to promote local spend available online

Provided by Clacksons
Generate loyalty in the high street for local businesses with unique money off vouchers available on all Bullivant Media Website

Tell us about the Opportunity / What is it?

A brand new and unique opportunity for local advertisers to generate additional spend through branded money off vouchers.

What is the Marketing Objective?

These vouchers will promote loyalty from consumers and generate additional revenue, as they act as an incentive to keep the consumers' money in the local area, rather than in the major multiples.

How does it work?

An advertiser can buy a Money Off Voucher for a period of 12 months that consumers can download to spend with them. The advertiser can rotate the messaging and the offers on the voucher as many times as they like over the course of the year and can also put a cap on the number of downloads in total or per household.

Who's used it in the past?

This is a brand new opportunity, but would work very well for local retailers and services that want to compete with the national brands and draw spend away from the larger advertisers.

Features / Benefits

These vouchers are highly targeted and accountable, from downloads to money spent on the back of them. They will also put the local businesses front of mind with the consumer and provide them with a higher share of voice than through the usual, more cluttered routes.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kC1C2DE Adults
35 - 44
45 - 54
55 - 64
Both
ABC1
C2
DE
Main Shopper
LOCAL MEDIA / REGIONAL
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearDIRECT RESPONSESALES PROMOTION
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