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London Summer Sponsorship with Taxi Media

Provided by VeriFone Media
Target a London summer audience with Taxi Media's 'Summer Sponsorship' opportunity'

Tell us about the Opportunity / What is it?

The Taxi Media Summer Sponsorship package consists of 100 x Liveried taxis that operate in the 'Green Badge' central London taxi zone, offering a constant branding presence. The option for product sampling is also included in this package. There is the additional opportunity to boost this campaign with a tactical SuperSide burst for 2 or 4 week periods.

What is the Marketing Objective?

Liveried taxis broadcast a brand's message directly to consumers. Delivering high coverage and frequency, taxis are a cost effective way of building brand awareness amongst the London audience

How does it work?

The summer months see Londoners enjoying an alfresco lifestyle, spending time out of home in drinking villages, at outdoor festivals and numerous sporting events. Average visitor numbers to events and attractions also increase by an average of 25% during the period . The Taxi Media Summer Sponsorship is a cost effective package for clients looking to target this audience and capitalise on the buzz of summer. The package also includes the opportunity for sampling distribution enabling brands to put products in the hands of, and engage with, consumers.

Who's used it in the past?

The package is a perfect opportunity for brands looking to to communicate a summer message to a large London audience including promotion of summer events, summer variants of alcohol brands, summer toiletries and cosmetics and summer fashion collections or accessories. With the possibiltiy of sampling distribution the pacakge is also ideal for summer focused FMCG brands. Previous brands that have used taxis to bring a taste of summer to Londoners include Vitamin Water and Magnum.

Features / Benefits

This package can include product sampling subject to the nature of the brand. The package includes Tip Up seats to extend the message and impart a longer dwell time message to a captive interior taxi audience. Branded receipts are also included to provide a take away reminder of the brand. The taxi fleet can also be hired for PR activity including photo calls, VIP transportation, competitions and events. The taxis also have the unique feature of the 'London cabbie' who can briefed on a brand to become brand ambassadors.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k8.7 million potentially
All adultsBoth
LocationTimingsMarketing ObjectiveOpportunity Type
LondonUntil 30 Sep 11BUILD AWARENESS
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