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Mall Shoppers: are 3x more likely to recall targeted advertising

Provided by Titan Outdoor UK
Target men in close proximity to male stores while in a receptive mindset to take in advertising messages.
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Tell us about the Opportunity / What is it?

Titan's new Malls Lad Pack targets the hard to reach male audience in a captive environment, with proximity 6 sheets outside sports, music, game, DVD or phone shops. MALL SHOPPERS ARE 3 TIMES MORE LIKELY TO PURCHASE. 85% of men like to be well informed and those men that see weekly mall advertising are more likely to buy Products on impulse Find out more...

What is the Marketing Objective?

Reach lads at point of sale when they have an average 2 hour dwell time to take in brand message. Research shows mall goers are 3 times more likely than on the high street to take in advertising. Proximity targeting at specific male biased stores can reduce campaign wastage and increase brand salience.
Reference: 4125 // Posted: 05.03.09

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kNearly 1.7m 15-24 year old men see weekly mall adverts.
16 - 24
25 - 34		Male
AB
ABC1
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearENGAGEMENT
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