Masters Football is the rights owner of the world's leading televised six-a-side indoor football tournament. The Masters Cup features teams of ex-professional players from around the world, including recent legends of the game such as Gianfranco Zola, Jimmy Floyd Hasselbaink, Andrei Kanchelskis, Ray Parlour and Ian Rush. The events are shown live on Sky Sports in the UK and also broadcast around the world. The action packed format combines the best parts of sports and entertainment, making it ideal viewing for TV and live audiences alike.

Raise brand awareness and exposure; product placement and sampling; data capture; PR and promotion; opportunity to associate with football and heritage of the game; customer and staff promotions

Masters Football is a tournament designed to appeal to the full spectrum of sports fans. The typical viewer is a male aged between 16-34 years old, with 32% of viewers being ABC1 males. However, the events are now attracting more families due to the exciting format, friendly environment and value for money offered.

Industry sectors which have sponsored Masters Football include finance (Nationwide), construction (Build Centre & Screwfix), FMCG's (Carling, McVities, Pepsi & Pukka Pies), electronics (Philips), betting (888.com & Boylesports) and sportswear (Carbrini).

A football tournament with a family atmosphere, this is one of the most cost effective sponsorship opportunities on the market, that allows a Title Sponsor huge creative input. Benefits include naming rights, inclusion in all event marketing, comprehensive event signage, branded kits and event clothing, logos on Sky Sports, on-screen presentations, product placement & sampling, use of players as brand ambassadors, data capture and hospitality packages. Also includes extensive options to engage with customers and staff via pre-event football tournaments & ticket giveaways.