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Metro - the home of Fantasy Games.

Provided by Metro (Associated Newspapers)
Metro can create bespoke Fantasy Games surrounding various sports events such as Wimbledon or Golf Open for brands.

Tell us about the Opportunity / What is it?

For something fun and interactive, why not create your very own branded game? Or let us do that for you... We can build your very own bespoke game that can reflect your brand and its campaign; we can also include a competition element to encourage people to play. Metro offer great opportunities for brands to sponsor fun and interactive games for all visitors. Metro can create a fully integrated multi-media partnership involving Metro,, Metro Fantasy Database and Metro.Mobi for a brand wanting to be associated with various sporting events.

What is the Marketing Objective?

Brand Awareness, Building affinity with sport, Building Loyalty with current consumers.

How does it work?

Interactive games are free to play on and are promoted through the Metro paper and online. Bespoke packages for events include full branding and sponsorship. We are open to working with brands to deliver a package that achieves your objectives. Brands are able to build an affinity with sport using banners, skyscrapers & MPU's on plus brand association through traffic drivers and recruitment in the Metro paper.

Who's used it in the past?

Various brands have sponsored Metro's Fantasy Games in the past however the offer of bespoke games being created to suit a brand's needs is a media first.

Features / Benefits

This is a unique opportunity sponsor a Metro Fantasy Game chosen by you to suit your brand and your objectives. You can work with the team to maximize engagement with all types of players and within the newspaper. The team at Metro are highly experienced. The sponsorship opportunity focuses on integrating the client into the fabric of their chosen game.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsABC1 18-44 year old city dwellers
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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