This idea is archived

Mixcloud is the new online radio on demand channel

Provided by Sonic Media Group
The home of on-demand radio online (or the YouTube of Radio), users can upload and share content as well as listen to others

Tell us about the Opportunity / What is it?

The place to go to upload and find original audio content, Mixcloud hosts expertly curated 'Cloudcasts' from over 30,000 DJs and radio presenters, from bedroom D'n'B mixes, to The Economist podcasts. Content is arranged by branded channels (for example FabricLive), artist stations (for example UNKLE) and by genre, including House, Drum and Bass, Electronica, Mix Series, Reggae Dancehall, Dubstep, Funk/Soul, Indie, Hip Hop, Jazz and World in music as well as talk channels including Business, Comedy, Culture, Education, News, Technology and Politics.

What is the Marketing Objective?

Mixcloud provides a platform to reach out to trendsetters in a cutting-edge environment.

How does it work?

In addition to standard digital advertising, Branded Mixcloud channels allow brands to create playlists or podcasts with traffic driven through Mixcloud, these can also be turned into audio widgets, which can be placed across additional Sonic sites and other online media. Mixcloud can also be used as a platform for users to create user-generated audio content in an integrated campaign, engaging with existing audio content, or creating original content. Mixcloud's newsletter reaches out to 35,000 users and is available for editorial inclusions and banner advertising.

Who's used it in the past?

Audio equipment makers Shure recently created an ongoing editorial feature with Mixcloud. Sessions were recorded using Shure equipment in a domestic setting. These recordings were then seeded into the site and had Shure idents. Traffic was driven to the content with MPU placements around the site. Great for lifestyle brands and music, advertisers in the past have included O2, BlackBerry, Smoking Papers, Record Labels and lifestyle brands, such as Relentless.

Features / Benefits

Used by some of the most influential and trendsetting brands, Mixcloud breaks new artists all the time. A platform for DJs to upload original and mixed content, Mixcloud is a great place for brands to place themselves in a cutting-edge environment.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsDJs and trend setters
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service