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Mobile SMS Advertising direct to football fans

Provided by Adverticket Ltd
Opportunities to advertise by SMS to football fans throughout the 2010 / 2011 football season.

Tell us about the Opportunity / What is it?

The opportunity to reach thousands of avid football fans and gamers who sign up to receive score updates from their favourite clubs. Receiving an SMS text when ever goal is scored and final score of the match, in general 4 to 5 SMS txt messages per game. The season runs August to May. Advertisers have the opportunity to deliver your brand's message direct to this target audience through sponsorship of SMS messaging to football fans.

What is the Marketing Objective?

To reach the targeted demographic of 16-34 year old males (96% are forecasted to be from the demographic, signing up for this service).

How does it work?

New to the market place, the service is provided by one of our clients, designed to give a cost effective way of keeping up to date with the football club scores. A one off price is paid for the year (understood to be cheapest in the market place). Each goal scored (for the registered team(s)) will be sent via a branded SMS text to the registered person - with a final score update at the end of a match.

Who's used it in the past?

This new and innovative opportunity would be suitable for brands such as Carlsberg, Emirates, EON etc.

Features / Benefits

Great benefits of reaching a targeted audience - males 16 to 34. A fantastic opportunity to deliver your message and offers direct to this audience.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kCore audience (93-96%) are 16-34 year old males
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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