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Mother & Baby Parenting Sleep App

Provided by Bauer Media
Mother & Baby Parenting Sleep App

Tell us about the Opportunity / What is it?

1Unique Sound app that soothes babies to sleep. (FREE APP) There will be a white noise option, a lullaby option, a voice recording area and a stories and rhymes area. We will also offer a link to Magic.2. Sleep Tracker App (Paid for) An interactive app that will allow mums to input their babies sleep routine and help them see what they need to be doing and when. Sleep Solution i-book (Paid For) A content i-book that will let mum know everything and anything she needs to know about getting her baby in a sleep routine.The first App is the only App that will have a sponsor

What is the Marketing Objective?

When asked the biggest thing mums worry most about in relation to their baby, 49% site health, 28% specifically cite sleep. This is a powerful association with the No 1 trusted brand that potentially helps parents with their greatest difficulty - getting their children to sleep. Great opportunities for activation with full cross media campaign to promote

How does it work?

A full cross media marketing campaign will encourage parents to download the sleep app onto their phone

Who's used it in the past?

new proposition

Features / Benefits

Sleep is one of the core topics that parents actively seek information and tips on. Parents are one of the highest adopters of smart phones and apps Produced In association with the number one parenting title for 25 years Trusted and established brand Quality Content provider Highly impactful marketing plan One year partnership

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details
25 - 34
35 - 44
Main Shopper
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
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