1Unique Sound app that soothes babies to sleep. (FREE APP)
There will be a white noise option, a lullaby option, a voice recording area and a stories and rhymes area. We will also offer a link to Magic.2. Sleep Tracker App (Paid for)
An interactive app that will allow mums to input their babies sleep routine and help them see what they need to be doing and when.
Sleep Solution i-book (Paid For)
A content i-book that will let mum know everything and anything she needs to know about getting her baby in a sleep routine.The first App is the only App that will have a sponsor
When asked the biggest thing mums worry most about in relation to their baby, 49% site health, 28% specifically cite sleep. This is a powerful association with the No 1 trusted brand that potentially helps parents with their greatest difficulty - getting their children to sleep. Great opportunities for activation with full cross media campaign to promote
A full cross media marketing campaign will encourage parents to download the sleep app onto their phone
Sleep is one of the core topics that parents actively seek information and tips on.
Parents are one of the highest adopters of smart phones and apps
Produced In association with the number one parenting title for 25 years
Trusted and established brand
Quality Content provider
Highly impactful marketing plan
One year partnership
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