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Multi-Channel Sat/Cab TV Daypart'Sponsorship-Performance Channel

Provided by Digital Media Sales
Sponsorship on the UK's only channel dedicated to The Arts, classical and contemporary music.

Tell us about the Opportunity / What is it?

On air 24 hours a day, Performance is unlike anything else on Satellite or cable. The channel offers a range of music from Easy Listening and Classic Pop to Classical and Jazz. Plus Ballets and popular Operas. Upcoming stars featuring on Performance are: Darcey Bussell, Placido Domingo, Margot Fonteyn, Andrea Bocelli, Elvis Costello, Tom Jones and Nina Simone. Plus award-winning documentaries such as the multi Emmy nominated series “Inside the Actors Studio”, which is has revealing interviews with Hollywood’s finest: Will Smith, Gene Hackman and Gwyneth Paltrow.

What is the Marketing Objective?

Build brand awareness and association with a particular audience at a particular time of day.

How does it work?

DMS will broker a 3 month sponsorship on The Performance Channel - DMS can also offer assistance with the creation of sponsorship copy if required (details on request). Our network of relationships, created over the past 20 years, offer clients direct, regular and professional access to the advertising market

Who's used it in the past?

New Opportunity

Features / Benefits

The sponsorship allows clients to enjoy the benefit of brand association with one of the country's most established & upmarket media brands, Performance Channel TV, available on Satellite, Cable.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kReaching nearly 1 milion viewers per month
LocationTimingsMarketing ObjectiveOpportunity Type
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