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MultiChannel Sat/Cable Television 'New Parents' Advertising Test

Provided by Digital Media Sales
Opportunity to advertise cost effectively across The Baby Channel & abc1, two of the most recent launches on MCH TV.

Tell us about the Opportunity / What is it?

DMS represent a number of TV channels all offering different audience profiles and reaching various numbers of viewers across a month - DMS not only help to bring new advertisers onto TV and help businesses increase their UK awareness, but also offers established TV advertisers effective rates and audiences that matter.

What is the Marketing Objective?

Build brand awareness and drive sales.

How does it work?

DMS will schedule an eight week campaign across eight of their channels. DMS can also offer assistance with the creation of advertising copy if required (details on request). Our network of relationships, created over the past 20 years, offer clients direct, regular and professional access to the advertising market.

Who's used it in the past?

DMS trades with the countries top 100 TV advertisers, both via their advertising agencies and directly. Current advertisers include Proctor & Gamble, Reckitt Benckiser, Nestle, Cadbury's & Glaxo Smithkline. Full list available on request.

Features / Benefits

The Multi Channel Youth Test allows clients to enjoy the benefits of advertising on DMS's top Channels including the Disney owned general entertainment channel abc1 and The Baby Channel.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kReaching nearly 4 million viewers a month
25 - 34Female
LocationTimingsMarketing ObjectiveOpportunity Type
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