This idea is archived

National cover roadshow generates huge levels of awareness.

Provided by Admedia (Archived)
National Cover Roadside - 550 back illuminated 6 Sheets at Motorway Service Areas nationally.

Tell us about the Opportunity / What is it?

Admedia 6-sheets at Motorway Service Areas are a highly-effective national audience coverage-builder. Located nationally at every one of the 131 Motorway Service Areas in the UK. Use to reach the maximum number of adults in 2 weeks. National Cover Roadside reaches 25% of the adult population in a 2-week period.

What is the Marketing Objective?

Build Awareness, Educate a mobile motoring audience.

How does it work?

National Cover is used by coverage-focussed brands in the motoring, communications and FMCG sectors to reach an attractive young, mobile audience. Our M-Trac audience research system provides all advertisers with detailed coverage data by demographic profile. In terms of all adult coverage, a national campaign will reach 11.7 million adults (25%) in a two-week period.

Who's used it in the past?

A wide range of leading brands - with a focus on the motoring, FMCG, communications and retail categories including Samsung, Vauxhall, Red Bull, Ford, Nokia and BT. In terms of proven success, Vodafone Business Solutions achieved 74% prompted recall among business travellers with a national campaign in Spring 2006.

Features / Benefits

All campaigns are fully national with incremental coverage of a time-poor audience of non-urban commuters and business travellers, as well as a wider weekend audience of families and young weekend-breakers. Admedia National significantly increases the national reach of roadside 6-sheet campaigns providing extra campaign awareness. Admedia continuously commission awareness research which have provided far stronger recall averages than high-street based campaigns.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kReach 25% of all adults in the UK
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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