Title sponsorship of the UK's premier panto production company. 12 theatres, accessing audiences of 1m across 6 weeks.
First Family Entertainment in association with Great Ormond Street Children's Charity and their Theatres for Theatres Appeal, are looking for a brand to come on board as title partner for their 2008/9 pantomime season. Across 12 theatres in main regional cities from Glasgow to Bristol the shows access audiences of over 1 million across 6 weeks, with an estimated reach via media of 20 million. If you need a campaign that will stimulate interest, emotion and excitement then this is the right opportunity. Title and secondary partnership opportunities exist.
This opportunity can deliver on a multiplatform level from online to on-stage. Achieve: Brand Awareness via its £550k media spend, PR & press coverage, Experiential via direct interaction with 1 Million consumers & Route to Market by exit voucher sampling and use of the email database and direct mail. Corporate Social Responsibilty can also be achieved as a percentage of any profits from the shows is being donated to Great Ormond Street Children's Charity. In addition an association with a traditional family past time and some of the leading names in entertainment.
This opportunity would allow a brand to convey their relevant message to the consumer where and when they are most responsive and feel relaxed, happy and safe. As a family activity that evokes laughter and encourages audience participation pantomime is proved to be most British children's introduction to theatre.
Cadbury, Haven Holidays, Bourne Lesiure, X-Leisure & Virgin Atlantic
Theatres are uncluttered environments with few brand messages which makes this a unique opportunity as it really can deliver the cut through that brands crave. Being nationwide it enables a campaign to be utilised at a local level and provides the perfect vehicle for an on-pack promotion. Both fun and entertaining the fact that a brand really can have a presence online to on-stage is something that few properties can offer.