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New Digital Screen hitting Westfield W12

Provided by DayLite LED Ltd
Hit shoppers approaching Westfield Shopping Centre with this new ultra high resolution LED screen

Tell us about the Opportunity / What is it?

Situated adjacent to Universal Records HQ, this new installation is an ultra high quality P6 SMD screen facing traffic travelling North from Kensington, Fulham and Chelsea. This is a unique opportunity to advertise to shoppers driving and walking to Westfield shopping centre along Holland Road, the only route for Chelsea and Kensington residents. Advertisers will benefit from good viewing visibility from both lanes of traffic.

What is the Marketing Objective?

To target affluent shoppers.

How does it work?

The DayLite LED P6 portrait pack of sites is available to buy in "slots" of 10 seconds on a constant rotating loop of 40 or 120 seconds. Usually bought on a 2 weekly basis but often booked long term, the advantage of digital enables advertisers to buy longer or shorter campaigns, supply artwork at the very last minute ensuring up to the minute information is displayed. This screen gives you 400,000 impacts per 2 week period.

Who's used it in the past?

This is a brand new advertising opportunity.

Features / Benefits

No need to pay for print or billposting. You can change your ad as many times as you want and at whatever time of day. You can introduce animation to enhance customer experience. You can choose a pay-part within which your ad is displayed. You can introduce Twitter feeds or Facebook posts automatically into your ad. You can provide up_to_the_minute information via RSS feed (example: Display Available Car Parking Spaces). You can engage with your audience in ways never before possible on traditional media (example: Augmented reality).

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kThis screen gives you 400,000 impacts per 2 week period.
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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