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Help create magic at Electric Daisy Carnival 2014

Provided by Live Nation Ltd
The newest dance festival to hit the nation - the Electric Daisy Carnival is home to 50,000 18-25 yr old dance lovers.

Tell us about the Opportunity / What is it?

2013 was the first year of EDC London, bringing the world famous Electric Daisy Carnival to the UK. The Insomniac dance festival takes place in Las Vegas, New York, Chicago, Puerto Rico and Orlando. EDC Las Vegas claimed the title of North America's largest music festival in 2012. Headline acts this year were - Tiƫsto, AVICII and Steve Angello. EDC London took place at Queen Elizabeth Park in it's first year but will move to a new location for 2014.

What is the Marketing Objective?

Build brand awareness and give brand credibility with this exciting new dance festival, reaching over 50,000 18-25yr olds.

How does it work?

Giant TV screens are situated in prime positions next to music stages. Use your TV spot ad to advertise to a typically hard-to-reach audience of young music lovers who are looking to be entertained in-between the acts. The size of the screens guarantees high impact for your brands. Crowds of around 50,000 are expected at the EDC festival. Plus, extend your activity and get your brands into the hands of the audience with sampling and experiential opportunities at the festivals themselves. There are also opportunities for exclusive stocking deals.

Who's used it in the past?

This is the first time the Electric Daisy Carnival has come to the UK, please contact us to be one of the sponsors of this UK interface.

Features / Benefits

This is a fantastic opportunity to get your brand in front of a hard-to-reach audience of 'doers' who are typically out there enjoying life. Linking with EDC provides additional credibility with this young demographic. The spirit of the EDC ensures the audience will be in a great frame of mind to receive your brand messages, and during the breaks in the music they are most receptive as they enjoy being entertained by the TV screens. Plus, gain trial with experiential or sampling activity, along with exclusive stocking opportunities, and win your brand new customers.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details50,000 18 - 25 yr old Londoners
16 - 24Both
LocationTimingsMarketing ObjectiveOpportunity Type
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