New media is core to C4's future presenting opportunities to extend our brand values and reputation beyond television among the new generation of media consumers. To achieve the goal of being at the forefront of new media. New media offers the viewer numerous ways in which they can interact with their favourite programme in a deeper more involved way. New media offers clients the opportunity to harness the power of C4's programme brands in a variety of ways, the opportunities are endless with the C4 team being able to create bespoke solutions to meet any brands objectives.

The opening up of new lines of communication present new and engaging ways for brands to extend their on-screen relationship with programmes. We are focussing on developing the following areas: Internet and open broadband, mobile networks, Video On Demand and SMS. This allows brands a direct dialogue with potential consumers whether this be via sponsorship of programme related websites, the creation of client micro-sites, competitions, sales promotion, the creation and distribution of bespoke content, sponsorship of VOD content as well as a whole host of other applications.

Please contact Kate Finley for full details of previous advertisers.

New media offers the advertiser direct dialogue with potential consumers and engaging ways for brands to extent their on-screen relationship with programmes. Channel 4 will create bespoke solutions to meet any brands objectives.