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New Sponsorship opportunity for 'The Cafe' on Sky1 HD

Provided by Sky Media
Sky1 HD presents a sponsorship opportunity for the brand new British sitcom 'The Cafe' - this November!

Tell us about the Opportunity / What is it?

Sky1 HD presents a sponsorship opportunity for the brand new sitcom 'The Cafe,' an exclusive new series starting this November 2011! 'The Cafe' is co-written by and stars Ralf Little ("Two Pints Of Lager And a Packet Of Crisps") and is set in and around Mary and Sarah's café in Weston-Super-Mare, the social hub of the seafront. The cast also includes Michelle Terry ('Reunited'), June Watson ('Holby City', 'Law & Order'), Ellie Haddington ('Doctor Who'), David Troughton ('New Tricks'), Marcia Warren ('Life Of Reilly') & Brian Murphy ('Last Of The Summer Wine').

What is the Marketing Objective?

Build brand awareness.

How does it work?

Starting this November 'The Cafe' will air on Sky 1 & Sky 1 HD for 6, 30 minute episodes. Plus repeats on Sky1 and Sky2 and any showings on Sky Anytime and Sky Player. Sponsor credits include: Opening & Closing credit: 15 seconds; Break bumpers: 2 x 5 seconds per show and promotional credits (on-air). Logo accreditation on all programme specific trailers that are 20 seconds or greater in length. ***Online sponsorship also available.

Who's used it in the past?

Please contact Sky Media for further information.

Features / Benefits

'The Cafe' is an ideal sponsorship opportunity for brands targeting adults of all ages and will broadcast as part of the new Friday Night Comedy Zone on Sky1 HD in front of Sky's loyal audience. This brand new comedy sitcom is packed with a well known British cast from award winning television series. 'The Cafe' is available on multi-platform distribution including repeats on Sky1 and Sky2. An online opportunity on the popular Sky1 website is also available

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kEstimated to reach 327,000 ABC1 adults
16 - 24
25 - 34
Both
ABC1
C2
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 13 Dec 11BUILD AWARENESSSPONSORSHIP / MEDIA
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