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Newsquest Daily Package - Local Media, Maximum Engagement

Provided by Newsquest Media Sales
Single-buy, integrated package of 16 award-winning regional daily newspapers and websites, with live ad effectiveness testing.

Tell us about the Opportunity / What is it?

The Newsquest Daily Package delivers an engaged and loyal mass-market audience, via trusted and long-established local media brands. Reaching an audience of 1 million readers and 2 million unique users living outside of major metropolitan cities, less media noise = greater brand stand-out. Our flagship dailies are on a par with the mid-market nationals, but with lower national ad ratio so greater impact for brands. We offer optimum creative solutions via cut-in ad shapes for page domination.

What is the Marketing Objective?

- Create brand stand-out & drive brand awareness - Reach 'real' Britain - communities united behind common local issues - Direct response advertising - Measurability & accountability through real-time ad insight

How does it work?

- 1 call, 1 booking, 1 invoice - 16 titles and 16 websites - Established local media brands covering; Brighton, Bournemouth, Basildon, Bolton, Bradford, Colchester, Weymouth, Blackburn, Darlington, Oxford, Southampton, Newport, Swindon, Worcester, York, Glasgow - 1 million+ readers and 2 million+ uniques - The opportunity to activate our 3000-strong reader panel to measure ad effectiveness and gain feedback and actionable insights just 48 hours after your ad runs.

Who's used it in the past?

RAC, Citroen, The AA, Renaissance, Nissan, Vodafone, Wilkinsons, Visit London, Irish Ferries, Cancer Research, Macmillan have all advertised in Newsquest titles in the past.

Features / Benefits

- Local engagement and cut-through - Large local audience in non-Metropolitan areas - Measurability and accountability as standard via Reader Panel - Integrated creatives to positively enhance brand perception - Advice/research available on how national brands can best leverage local communications to really connect with readers/customers - Fully integrated, cross-platform solution - Quality, flagship titles = optimum environment for brands

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k1.3 million readers | 2.5 million unique users
35 - 44
45 - 54
55 - 64
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
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