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Newsquest Digital Network - Local, Targeted, Vast

Provided by Newsquest Media Sales
Newsquest's digital network comprises over 180 local media brands, forming one of the top UK news & current affairs networks.

Tell us about the Opportunity / What is it?

Over 180 local websites, aggregated to create a mass market, giving extensive reach for any advertiser looking to achieve maximum local cut-through & engagement, on a grand scale. Local media brands that have existed for generations, building trust amongst the communities they exist within, delivering hyper local content online, complimenting the print offering. A visible, highly targeted alternative to blind network buying. Buy one site, a selection, or the whole lot, depending on your campaign needs.

What is the Marketing Objective?

Build your brand. Local targeting and engagement.

How does it work?

Eliminates much of the wastage of network buying. Your campaign will run across our network of local sites, with an average of 87% of users living within the immediate local area. Limited non-UK and out of area traffic = more targeted campaigns. Target by geographical area, by section/platform, by time of day or week. Localise your creative (or let us do it for you) for further proven uplift in click-throughs

Who's used it in the past?

Marks and Spencer, Lidl, Orange, Honda, Metropolitan Police, John Lewis, Bradford & Bingley, BBC Radio 1 (1 Big Weekend - Swindon)

Features / Benefits

- Numerous targeting opportunties = less wastage and more cost effective - Highly localised audience - Large aggregated reach across our network (7 million UU), with one booking - Numerous creative options and treatments including page peels, expandables, pre-roll etc

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k7 million+ unique users every month
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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