The Judges Choice Award given to one winner will include: • Appointment as the brand's official photographer with a full-time salary • Their work exhibited at a prominent gallery in a brand-nominated city • Selected work published in print and online by the media partner • Their work reproduced and celebrated in a limited edition coffee table book • Commission on book sales for a promotional period • Selected brand merchandise • Sponsored portfolio

• Raise awareness of the sponsor's brand and drive sales • Promote the sponsor's products through product usage and product placement • Promote the featured band/artist/event and drive sales • Drive original content for sponsors via online and main stream media • Engage new and existing audiences • Amplify existing marketing activity • Immerse sponsor and artist/event into peer-to-peer news feeds • Initiate positive word-of-mouth marketing about sponsor's brand and products • Provide a viable commercial opportunity for the winner and finalists

Submissions will be driven for 8 weeks, before going into public voting for 2 weeks. 1 overall winner will be chosen by a guest judging panel to take to the road as the brand's official photographer. On their return, the winner's images will be professionally reproduced & displayed in a revered gallery space in a premium location for a dedicated one-week exhibition. During this time, visitors will be able to attend evening master-classes & product showcases hosted by the sponsor. Selected images may also be compiled into a limited edition coffee table book.

Nokia, Justin Timberlake, HP, Ellie Goulding, Naomi Campbell, Emelie Sande, Burton, Rankin, Hunger magazine, Pink!, Wonderland, Dazed & Confused, Bare Naked Ladies, Summerland Tour, Steve Angello, Diners, Matchbox Twenty, James Morrison, Rod Stewart, Chris Cornell

• Creative invite; from concept to completion • Winner's reception and prize pool • All travel, accommodation, transfers, insurance, salary, sustenance and contingency • Gallery space and exhibition • 3 x Master-classes hosted by sponsor • Sponsorship of finalists' portfolios