This idea is archived

Sponsor the British Rally Championship 2014 Awards Night

Provided by British Rally Championship
Opportunities extend to: Event branding, PR & media opportunities at the flagship event to celebrate motor sporting excellence.

Tell us about the Opportunity / What is it?

The British Rally Championship Awards Night is an annual motor sport awards ceremony held in Manchester. The 2014 awards ceremony will take place in January 2015; this is a prestigious event, it is a glittering celebration of the sports excellence and talent, and as such is regarded as the flagship event in the British Rally Championship (BRC) calendar. The BRC Awards categories cover the overall drivers, junior and manufacturer awards culminating with the presentation of the 58 year old, solid silver British Trophy.

What is the Marketing Objective?

Becoming the sponsor partner of the awards night provides a distinct point of difference and an unrivaled opportunity to directly associate your brand or company values with those of the British Rally Championship successes, to be seen as a key influencer and supporter of excellence, with brand/company exposure pre and post event, and on the night; increasing brand visibility, develop entertainment and networking opportunities with established Motor sport competitors, decision makers and key officials.

How does it work?

Your brand is aligned with the BRC; sponsorship of the Awards Night is promoted pre event, stage recognition during the event and post event across a mix of media to include all printed collateral: programmes, invitations, promotional display at the venue etc., regional and national press, on-line, social media, etc. whilst creating additional opportunities to further exploit the values of the partnership within the sponsors own industry sector.

Who's used it in the past?

The BRC has created corporate events and devised packages for Pirelli, Tesco, Dulux Trade and John Mills Limited. Sponsorship levels have been expanded for 2014 to offer greater opportunities and more options to increase visibility for your brand; to find out more contact the BRC.

Features / Benefits

The Official sponsor package entails naming rights of the ceremony, sole identification with one of the chosen awards/category, a representative to announce the winner of the sponsor award, branding on all publicity material including the programme (300 guests), top dinner table for 10, including an exclusive VIP spa weekend and 5* accommodation.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kTop level/key decision makers/officials connected to rally
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service