One Campaign from Sky Media - Transforming TV Advertising

Provided by Sky Media
One Campaign was created to transform the TV advertising landscape, by focusing on audiences not platforms.

Tell us about the Opportunity / What is it?

People still love to watch TV but with greater viewing flexibility, TV plans have become more fragmented so we need to shift the focus from individual platforms to one aggregated TV audience. With One Campaign we will deliver live and on demand airtime as one campaign, using holistic planning tools to define the right mix of platforms for your ideal audience.

What is the Marketing Objective?

One Campaign will transform the TV advertising landscape by focusing on audiences not platforms. Delivering one audience, one currency, one simple way to book, measure and manage campaigns. One Campaign combines Live and On Demand as a single sales proposition.

How does it work?

You can use One Campaign for all Audiences, ranging from established BARB audiences to targeted Addressable Audiences. We will then activate all in scope live & on demand platforms to reach that audience. For BARB Demo's e.g. AD1634, we will combine Spot (Live) with VoD (On Demand) & for Addressable Demo's e.g. Tech adopters in London, we will combine AdSmart (Live) with VoD (On Demand). To achieve this combined buy, we will be extending our VoD audiences to mirror the same audiences that we sell in Spot & AdSmart, allowing you to deliver ONE Audience across ALL Platforms.

Features / Benefits

- Optimising Audience Reach: By combining live and on demand as a single buy. - Delivering cross platform reporting and measurement: Giving you a total TV view - Simplifying the buy: The ability to work out a single price using a consistent currency. - Unifying Systems: To streamline the management process

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details
16 - 24
25 - 34
35 - 44
45 - 54
55 - 64
Main Shopper
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