Sponsorship Opportunity - Financial Updates on Sky News

Provided by Sky Media
Exclusive opportunity to sponsor the Financial Updates on the award winning Sky News!

Tell us about the Opportunity / What is it?

Sky News in 2020 has seen the highest viewing levels ever on record and is off to a strong start in 2021 with winning the RTS News Channel of the Year (Feb 21) for the third year running, as well as 4 additional RTS awards in categories such as domestic & international coverage. Sky News provides insight and analysis 24 hours a day with a stellar line up of experts cross the journalistic field from foreign affairs to finance.

What is the Marketing Objective?

Sky Media is exclusively seeking a sponsor for this specialist weekly report with the sponsorship including contextual digital presence on Skynews.com, Sky News mobile and sponsor idents simulcast live on Sky Go. The report airs 4 times each weekday once the market opens, featuring key share index and market movements (FTSE/NYSE/NASDAQ), including major currency markets and exchange rates. The sponsorship would be a perfect opportunity for a financial or currency/exchange related brand to appear on a trusted, high reach news channel.

How does it work?

An average of four, 30" - 60" reports run per day (Monday - Friday only) during trading hours between 09:45 & 16:50 (times and duration may change dueto the nature of breaking news). Each report will have 1 opening ident (10") and 1 closing ident (5"). Extending the Association - In addition to the award-winning UK service, for additional investment the opportunity can be extended beyond the UK to the spanning 40 countries- from Germany to Japan

Features / Benefits

Frequency - 504 reports across the year/1,008 sponsor credits playing out on Sky News across Freeview and in Sky Homes. Secondage - over 6 months, an estimated 7,560 seconds if branding will playout within editorial programming Reach - sponsorship is estimated to reach over 6.4m Individuals and 3.2m ABC1 Adults OTS - a stable presence across Sky News with the average ABC1 Adults viewing the sponsorship 10+ times. Cross Platform - digital inventory across the Business section of Skynews.com and across devices to amplify the association with the Financial Updates.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kReach over 6.4m Individuals and 3.2m ABC1 Adults
All adultsBoth
LocationTimingsMarketing ObjectiveOpportunity Type
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